Santa Cruz County Fair & Rodeo Association
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October 25 “Never Don’t Pay Attention,”

Book signing!

Book launching of the family-authorized biography of Rodeo Photographer Louise Serpa, with presentation and book signing by author Jan Cleere.   

Meet Serpa’s daughters and view a display of their never-before-seen photo collection, plus an exhibit of Serpa’s work taken at Sonoita Fairgrounds, one of her earliest and favorite photography venues. Complimentary refreshments and beverages.

 Sunday, 2:00 – 4:00 p.m., Pioneer Hall, Sonoita Fairgrounds, 3142 S. Highway 83. Info: 520-455-5553;